Find out what your brand deal is actually worth.
Paste in a brand deal offer. DealVerdict tells you if the rate is fair for the usage rights, exclusivity, and whitelisting they're asking for. First verdict free.
The DM lands
A brand slides into your DMs with an offer. It sounds good, but you've got no idea if it's fair. You check a rate calculator that only looks at follower count. You ask a friend who says “just take it.”
You guess and sign
Every calculator gives a different number. The brand knows exactly what your content is worth. They've got a whole team doing this math. You don't. So you take the offer.
Then you find out
Three months later, your face is running as a paid ad you didn't agree to. “Usage rights” meant 12 months of ads. “Exclusivity” meant no competing brands.
The brand got a deal. You got underpaid.
Sound familiar?
Real words from real creators across Reddit, TikTok, and Instagram.
“How much should I even charge for this? Every calculator gives me a completely different number.”
“I feel like I’m scamming them when I charge more. It feels fake, it feels wrong.”
“What does whitelisting actually mean for my rate? They just slipped it into the contract.”
“I signed away 12 months of usage rights for a flat fee. Three months later my face was in their paid ads running to millions of people. I got $400.”
“No one teaches you this stuff. You just learn by getting burned.”
“I can’t afford a manager but I need one. The brands have whole teams and I’ve got a group chat.”
“Am I being lowballed or is this normal? Genuinely can’t tell anymore.”
“I don’t want to lose the deal by asking for more. But I also don’t want to get ripped off again.”
Rate calculators weren't built for this.
What calculators check
- Follower count
- Engagement rate
- Platform
That's it. Every calculator gives a different number from just these.
What actually determines your rate
- Usage rights duration
- Exclusivity period
- Whitelisting permissions
- Content type and complexity
- Number of revisions
- Content ownership
These can multiply a deal's value 2-3x. Most tools ignore all of them.
See exactly what your deal should pay, and why.
Paste your deal
The offer, what they want (usage rights, exclusivity, whitelisting), and your stats. Takes 30 seconds.
Get a clear verdict
Fair, below market, or well below market. Plus the dollar range you should actually be charging.
Reply with confidence
Factor-by-factor breakdown with talking points you can copy straight into your DM.
Your deal is worth
$1,200-$1,600
Offered: $400
−67% below rangeContent type
1 Reel + 2 Stories · Reels command 2-3x static post rates
Usage rights
12 months · Standard is 3-6 months
Whitelisting
Yes · Brand can run your content as paid ads
Exclusivity
6 months · Blocks you from competing brand deals
Negotiation tip
“Ask for usage rights to be capped at 6 months, or request an additional $480 for 12-month usage. Standard practice is 3-6 months.”
I've watched friends get paid a third of what their deals were actually worth, because nobody told them how to read the terms. The information gap is the problem. DealVerdict closes it.
Founder
DealVerdict
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